Apollo.io Prospecting + Pipeline CRM Integration
Apollo prospecting, Pipeline CRM follow-up. One seamless workflow.
Apollo.io finds and enriches prospects who match your ideal customer profile. Pipeline Connect syncs them into Pipeline CRM as people and deals every day. Your reps prospect, work, and close inside one system. No CSV exports between tools, no Zapier, no manual data entry.
✓ No credit card required ✓ Live in 5 business days ✓ Cancel anytime
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What lands in Pipeline CRM
A daily Apollo search pulls only people who match the job titles, locations, and company filters you define.
Verified email, phone, company, and job title from Apollo enrichment, deduplicated against your existing contacts.
Auto-named “Apollo Prospect: {Name}” with source set to “Apollo.io Prospecting” so reps can work it right away.
At a Glance
The Apollo CRM integration with Pipeline CRM is a managed outbound-prospecting workflow: a daily Apollo.io search finds people who match your ideal customer profile, enriches them with verified email and phone, and creates them in Pipeline CRM as a new person and deal. Each prospect is deduplicated by email so reps never get duplicate records. Pipeline Connect handles the full setup for $99/month, with no Zapier and no technical work. Built for sales managers, VPs of Sales, and SDR team leads who run outbound on Apollo and want every prospect landing in their CRM, ready to work, every morning.
Three steps from Apollo search to working pipeline
Configure
Configure your Apollo.io ICP filters and prospecting sequences with our team: target job titles, locations, company size, and industries.
Sync
Matching prospects are enriched and synced to Pipeline CRM as contacts and deals daily, deduplicated against records you already have.
Work
Sales reps work and close deals entirely inside Pipeline CRM. Live in 5 business days from intake.
What you’ll need to get started
If your team already runs outbound prospecting on Apollo.io, you almost certainly have everything below. Here’s how the responsibility splits between you and the Pipeline CRM team during onboarding.
You provide
- Active Apollo.io account on a plan tier that includes API access
- Your ideal customer profile the job titles, locations, company sizes, and industries you want to target
- An Apollo API key generated from your Apollo account settings
- Admin access in Apollo so you can authorize API use for your workspace
- ~15 minutes to submit credentials and your ICP brief through the secure intake form
We handle
- API connection and key management including secure storage and rotation if a key changes
- Daily scheduled search configured against your ICP filters so new prospects arrive automatically
- Enrichment and deduplication verified email and phone, with dedup by email against your existing Pipeline CRM contacts
- Field-mapping configuration default mapping plus any custom fields you use
- End-to-end testing and 24/7 uptime monitoring with proactive fixes if Apollo changes anything on their side
Exactly what flows from Apollo.io into Pipeline CRM
A daily Apollo search runs against the ICP filters you define. Each matching prospect is enriched, deduplicated by email, and created as a new person and deal. The defaults below cover the vast majority of outbound setups. Custom mappings are available on request.
| Apollo field | Maps to in Pipeline CRM | Notes |
|---|---|---|
| first_name | Person: First Name | Apollo provides first and last name separately |
| last_name | Person: Last Name | |
| person.email | Person: Email | From Apollo enrichment. Required: prospects without a verified email are skipped. Used as the dedup key. |
| person.phone_numbers | Person: Phone | First sanitized phone number from enrichment, if available |
| organization.name | Person: Company Name | |
| title | Person: Position | Job title from Apollo search results |
| (generated) | Deal: Name | Format: “Apollo Prospect: {First Name} {Last Name}” |
| (generated) | Deal: Source | Literal: “Apollo.io Prospecting”. For source-of-deal attribution. |
| person_titles | ICP search filter | Configured per customer during setup: defines target job titles |
| person_locations | ICP search filter | Configured per customer during setup: defines target geographies |
| organization_num_employees_ranges | ICP search filter | Optional: configured per customer to target company size |
| q_organization_keyword_tags | ICP search filter | Optional: configured per customer to target industries or keywords |
Who runs Apollo prospecting into Pipeline CRM
Scenario 1: Manufacturer running outbound with a small SDR team
The situation: A 70-person industrial manufacturer runs outbound through Apollo.io. Two SDRs build lists in Apollo each week, export CSVs, and re-import them into Pipeline CRM by hand. The cleanup eats roughly 5 hours a week, prospects land in the CRM days late, and duplicate records pile up because nobody checks against existing contacts.
With Pipeline Connect: A daily Apollo search runs against the team’s ICP filters automatically. Every new prospect is enriched, deduplicated by email, and created in Pipeline CRM as a person and a deal named “Apollo Prospect: {Name}” with source “Apollo.io Prospecting”. The SDRs start each morning with a fresh, clean list inside the CRM they already work in.
Verdict: If your reps burn hours moving Apollo lists into the CRM by hand, Pipeline Connect makes that flow automatic for $99/month, less than the cost of the time it replaces.
Scenario 2: Professional services firm with 15 sales reps
The situation: A 120-person staffing and consulting firm has a 15-rep sales team prospecting hiring managers and operations leaders on Apollo. Reps live in Pipeline CRM all day, but their prospect data lives in Apollo. They constantly toggle between tools, and the VP of Sales has no clean view of how many new ICP-matched prospects entered the pipeline this week.
With Pipeline Connect: ICP-matched prospects sync into Pipeline CRM as deals every day, attributed to “Apollo.io Prospecting” as the source. Reps work and close entirely inside Pipeline CRM. The VP gets an accurate, daily count of new outbound deals in the pipeline without exporting anything from Apollo.
Verdict: If your reps are toggling between Apollo and your CRM all day, Pipeline Connect gives them one place to prospect and close for $99/month, with clean source attribution on every deal.
Scenario 3: Switching from a brittle Zapier setup
The situation: A 40-person logistics company wired Apollo to Pipeline CRM with a Zapier workflow. It broke twice last quarter when Apollo changed a field, and nobody noticed for several days each time, so prospects silently stopped flowing. Their Zapier subscription runs around $50/month for just this connection, and debugging takes their ops person 2 to 3 hours each time.
With Pipeline Connect: The Pipeline CRM team builds and maintains the integration to a tested template and monitors uptime 24/7. If Apollo changes something on their side, our team is alerted automatically and fixes it before your prospect flow stops. Total cost: $99/month with $0 setup fee.
Verdict: If you’re paying for Zapier and still losing prospect flow when it breaks, Pipeline Connect costs about $50 more per month but includes setup, monitoring, maintenance, and 4 more integrations of your choosing.
Two plans. Flat monthly fee. No setup costs.
Apollo.io Prospecting is part of Pipeline Connect, our managed integration add-on for Pipeline CRM. Our team builds, hosts, and maintains the integration so you don’t have to. Both plans below include $0 setup, custom integrations, 24/7 monitoring, ongoing maintenance, and US-based live chat support. Apollo.io Prospecting counts as one of the integrations in your plan.
Pipeline Connect
Up to 5 integrations included. Apollo.io Prospecting counts as one.
- Up to 5 integrations (any type)
- Custom integrations included
- $0 setup fee
- Live in 5 business days
- 24/7 uptime monitoring + weekly proactive review
- US-based live chat support
- Cancel anytime, no contracts
Pipeline Connect Pro
Up to 15 integrations. Priority handling for larger stacks.
- Up to 15 integrations (any type)
- Custom integrations included
- $0 setup fee
- Live in 5 business days (priority handling)
- 24/7 uptime monitoring + daily proactive review
- US-based live chat support
- Cancel anytime, no contracts
Pipeline CRM subscription required (starts at $25/user/month, billed annually). Pipeline Connect does not include the cost of your Apollo.io account or any other third-party tools you connect. You bring your own subscriptions and API keys. Prices in USD.
Want the full Pipeline Connect overview? See pricing details, the complete list of available integrations, and the integration FAQ on the Pipeline Connect page →
Frequently asked questions
Can’t find what you need? Contact our team.
Does Apollo.io integrate with Pipeline CRM?
Yes, through Pipeline Connect, our managed integration add-on. There is no native, click-to-connect Apollo integration inside Pipeline CRM, so our team builds and maintains the connection for you. A daily Apollo.io search runs against the ideal-customer-profile filters you define, enriches each matching prospect with verified email and phone, deduplicates by email, and creates a new person and deal in Pipeline CRM named “Apollo Prospect: {Name}”. Setup takes 5 business days and costs $99/month with no setup fee.
How do I sync Apollo contacts to my CRM?
With Pipeline Connect, you don’t build or maintain anything yourself. You submit your Apollo.io API key and your ICP brief (target job titles, locations, company size, industries) through a secure intake form. Our team configures a daily scheduled Apollo search, enrichment, deduplication, and field mapping, then tests it end to end before turning it on. From that point, ICP-matched Apollo prospects sync into Pipeline CRM as contacts and deals automatically, every day. No CSV exports, no Zapier, no manual import.
Is Apollo.io a CRM, and do I still need Pipeline CRM?
Apollo.io is primarily a sales-intelligence and prospecting platform: it finds and enriches prospect data. Pipeline CRM is where your reps manage deals, track pipeline stages, log activity, and close. They do different jobs. This integration connects the two so prospecting happens in Apollo and the actual selling happens in Pipeline CRM, with every ICP-matched prospect flowing in as a deal your reps can work immediately. Most teams that close their own deals want a dedicated CRM as the system of record, not their prospecting tool.
How does the daily Apollo prospect sync work?
Once your integration is live, a scheduled search runs against your Apollo.io database every day using the filters you defined: person_titles, person_locations, company-size ranges, and industry keywords. Each matching prospect is enriched to get a verified email and phone, then checked against your existing Pipeline CRM contacts by email so you never get duplicates. New prospects are created as a person plus a deal named “Apollo Prospect: {First Name} {Last Name}” with source “Apollo.io Prospecting”. Prospects without a verified email are skipped.
How long does setup take and what does it cost?
Pipeline Connect goes live in 5 business days from the moment you submit your Apollo.io API key and ICP brief through the secure intake form. The cost is $99/month for Pipeline Connect (up to 5 integrations) or $249/month for Pipeline Connect Pro (up to 15 integrations). Both include $0 setup fees, 24/7 monitoring, and ongoing maintenance, and you can cancel anytime. A Pipeline CRM subscription is required separately (starts at $25/user/month, billed annually). Your Apollo.io subscription is billed by Apollo and is not included.
How is this different from connecting Apollo with Zapier?
Zapier puts the setup, maintenance, and debugging on you: you build the workflow, patch it when Apollo changes a field, and usually find out it broke from your reps. Pipeline Connect is fully managed for $99/month. Our team builds the Apollo-to-Pipeline integration to a tested template, monitors it 24/7, and fixes it if it breaks, so your prospect flow doesn’t stop silently. There is no Zapier subscription and no workflow to maintain. If you have a developer who prefers to build with our public API, that path is available too. Pipeline Connect is for teams that would rather not spend dev time on integration work.
Is my Apollo data secure?
Yes. Your Apollo.io API key is submitted through a secure intake form and stored with industry-standard secrets management. The integration runs on isolated infrastructure per customer. Prospect data flows directly from Apollo into your Pipeline CRM account with no third-party data warehouse in between. Our team follows security best practices for credential handling. If you want to rotate your API key at any time, contact support through Pipeline CRM live chat and we will redeploy the integration with the new key.