Driven by passion, we create engaging software that transforms sales.

our story

Business timeline

PipelineDeals founded by JP and Nick.

2006

Series A raised funds.

2015

PipelineDeals rebrands into Pipeline CRM.

2020

Company restructure. New leadership.

2021

Pipeline CRM was acquired by saas.group. Founders have exited.

“We are excited to see what’s next for Pipeline CRM. We founded this company in 2006 with one mission: To help businesses around the world grow their customer relationships. The saas group team brings a new level of experience and resources to Pipeline CRM. We are forever thankful to our customers and especially the amazing team at Pipeline CRM who contributed to our success over the years. We know Pipeline CRM will continue to thrive from here under the expert leadership of the saas.group” — JP Werlin and Nicholas Bertolino.

2022 – now

from founders

Post Pipeline CRM acquisition

Don’t miss out on the founders’ journey — listen to their stories now!

JP Werlin @Pipeline CRM.
From 16 years of bootstrapping to a successful exit

Nick Bertolino @Pipeline CRM.
Bootstrapping a SaaS for 16 years

Our core values

Our values are our guiding principles

Above and beyond

We go above and beyond for our customers and for each other.

Seek growth

We grow. Keep high standards, think big and never settle.

Bias for action

We have a bias for action…without fear of a failure.

Data driven

We are well-reasoned, data-driven decision makers.

Nimble

We are nimble teammates driving customer and company success.

Empathy

Kindness and personal responsibility are in our DNA.

At Pipeline, our mission is to build a sales platform that ensures easy setup, seamless integrations, and intuitive tools to boost sales and foster meaningful relationships. With us, you’ll have everything you need to accelerate sales!

Careers

Remote first

Our headquarters is located in Seattle, WA, and we have remote team members in several states and countries. It’s all about relationships — both in sales and in business. As part of saas.group, our agile team of 21 professionals works alongside a global network of 296 experts spanning 40 countries and 5 continents.

Award-winning support

97.6%

Satisfaction rate

1m

Chat answer

45m

First email response time

5h

Email resolution time

why customers choose us

An award-winning, user-friendly CRM

Pipeline CRM named “Highest User Adoption” for enterprise and SMBs by G2 with award-winning customer service. We’ve perfected a solution that turns prospects into lasting relationships—making your path to success easier than ever.

meet the team

Our leadership team

Yuriy Golovko

Chief Executive Officer

Maria Herrell

Head of Customer Support

Alan Locke

Chief Technology Officer

See how Pipeline CRM can boost your sales