CRM for plumbers and HVAC contractors built to win service work
Pipeline CRM is a CRM for plumbers and HVAC contractors that tracks the sales side of the business: replacement and install estimates, commercial service bids, and the maintenance agreements that keep revenue coming back. Keep system type, equipment age, service history and agreement renewal date on the customer record, send branded estimates from your own Word templates, and run it alongside the field-service platform your techs already use.
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Estimate: Ridgeway Medical Center
Estimate Sent$38,400
Rooftop unit replacement, 2 zones, spring install
At a Glance
Pipeline CRM is a plumbing and HVAC CRM that tracks estimates, service bids and maintenance agreements on one customer record, so contractors can see what is quoted, what is due for renewal and what a customer has already had done. As a CRM for plumbers and HVAC companies it holds system type, equipment age, service history and agreement renewal date as unlimited custom fields, generates branded estimates from your own Word templates, and syncs customers and invoices with QuickBooks Online. It runs alongside field-service platforms such as ServiceTitan, Housecall Pro and Jobber rather than replacing them. Pricing starts at $25 per user per month (billed annually) with US-based live chat support and a 14-day free trial, and Pipeline CRM is rated 4.4 out of 5 on G2 across 933 reviews.
What is a plumbing and HVAC CRM?
A plumbing and HVAC CRM is sales software for contractors who sell service, repair, replacement and installation work: residential service companies, commercial mechanical contractors, and plumbing and heating firms running both. It is a different job from field-service management. An FSM platform schedules the technician, tracks the truck and closes the work order. The CRM handles what happens before and around that: which replacement estimates are outstanding, which commercial bids are still open, which maintenance agreements renew next quarter, and what this customer has already been quoted.
Read more about how plumbing and HVAC sales cycles work
The vertical really runs three sales motions at once. A same-day service call is won or lost on who answers first. A $12,000 replacement estimate sits for two or three weeks while a homeowner gets other quotes and decides whether to finance it. A commercial mechanical bid runs for months through a general contractor with revisions at every spec change. On top of all three sits the maintenance agreement base, which is the most valuable and most neglected asset most contractors own, because nobody gets a notification when one lapses.
Pipeline CRM is built for that mix. Estimators, office staff and owners work from the same customer record, so a replacement quote from March is still there when the unit fails in July, equipment age and system type sit in fields you can report on rather than in a technician’s notes, and agreements coming up for renewal appear in a report instead of being remembered. The techs keep working in the field-service platform; the CRM keeps the revenue side visible.
Why a horizontal CRM is not enough
Generic CRMs were built for inside sales reps closing software subscriptions in weeks. Plumbing and HVAC revenue comes from estimates on physical systems, repeat service on equipment you have touched before, and agreements that renew annually. Here are four reasons a generic CRM falls short for service contractors.
Nowhere to put the system itself
A replacement estimate depends on system type, tonnage or fixture count, equipment age, access and whether the existing install was done properly. Generic CRMs give you a deal amount and a close date, so the detail that sets the price and predicts the next sale ends up in a notes field nobody can report on.
Maintenance agreements go invisible
The agreement base is the most reliable revenue a contractor has, and in a generic CRM it is untracked. Nothing flags the agreements that lapse next month, so renewals are missed quietly and the customer only reappears when something breaks and they call whoever answers.
Estimates vanish between quote and install
A homeowner takes three weeks to decide on a $12,000 replacement. Generic CRMs have no clean way to hold the quote, its revisions and the financing conversation together, so the follow up depends on whoever remembers, and the job goes to the contractor who called back.
Reporting that ignores the season
HVAC demand spikes with the first hot week and the first freeze; plumbing spikes with weather events. Owners need to know outstanding estimate value going into a season, win rate by job type, and which agreements renew before it hits. Generic CRMs report on software run rates instead.
Plumbing and HVAC CRM software that runs beside your field-service platform
Pipeline CRM is a purpose-built CRM for plumbing and HVAC contractors that handles the commercial side of the work from first call through signed estimate and renewed agreement. Capture every service call, web form and referral as a deal. Route it to the estimator covering that territory or trade with stage-based automations. Track every touch (call, site visit, estimate sent, revision, financing conversation) on one customer record so nothing falls between the estimator who priced the job, the office that chases the signature, and the technician who eventually installs it. Equipment age, system type and agreement renewal date stay attached to the customer, so the next sale is informed by the last one. The result is faster follow up on fresh leads, agreements that get renewed on time, and cleaner forecasting through the busy season, whether you run three trucks or thirty.
How plumbing and HVAC contractors use Pipeline CRM
Pipeline CRM bends to the way service contractors actually sell. Here are seven ways estimators, office managers and owners put it to work every day.
Estimate and bid pipeline
Build pipelines with the stages your work really moves through: call received, site visit scheduled, estimate sent, revision, won. Run residential replacement, commercial bid and service-agreement pipelines separately so a stack of $400 repairs does not hide a $40,000 mechanical bid in the forecast.
Maintenance agreement renewals
Store the agreement renewal date on the customer record, then report on everything expiring in the next ninety days and trigger a task so the office calls before it lapses. Agreement revenue is the most predictable money in the business and the easiest to lose by simply not noticing.
Custom fields for systems and equipment
Track system type, tonnage, fixture count, equipment make, model and age, warranty expiry, access notes and property type as structured fields on the customer instead of buried in notes. Unlimited custom fields with conditional logic, so a boiler job does not prompt for refrigerant type.
Branded estimates and proposals
Generate branded estimates, commercial proposals and agreement documents from your own Word templates with Instant Docs. Customer, system and pricing details merge into your .docx template automatically, and eSignature closes it without a second trip to the property.
Works with your field-service platform
Pipeline CRM handles sales; your FSM handles dispatch. Managed integrations connect it to ServiceTitan, Housecall Pro and Jobber, so a won estimate can reach the platform your technicians already work in without anyone rekeying it.
Mobile access at the property
Pull up the customer, the equipment history and the last estimate from the truck on iOS or Android. Log the site-visit note before pulling off the driveway rather than at nine that night, and scan a card from a supply house or builder event straight into the CRM.
Follow-up automations that win the job
Most replacement work goes to whoever follows up. Trigger a task two days after an estimate goes out, notify the owner when a commercial bid crosses a value threshold, and route new web-form leads to the estimator covering that area so a fresh lead never sits overnight in the busy season.
How service contractors grow with Pipeline CRM
Solar, painting and specialty contractors use Pipeline CRM to keep estimates moving and customer history in one place. Three examples from home services and the trades.
A solar contractor doubled its revenue
SunX Solar doubled their revenue with Pipeline CRM, using it to keep estimates, customer history and follow up in one workspace as the install business scaled.
Read the SunX Solar story35% year-over-year growth for a painting contractor
Pipeline CRM has helped Webfoot Painting sustain 35% year-over-year growth on its way to becoming one of Central Oregon’s premier painting and construction firms.
Read the Webfoot Painting storyFoundation contractor streamlines its sales
Bay Area Underpinning streamlined its sales process with Pipeline CRM, keeping estimates, follow up and customer records in a single system rather than spread across spreadsheets and inboxes.
Read the Bay Area Underpinning storyAward-winning support
A service contractor cannot wait three days for a help-desk ticket during the first heat wave of the year. Pipeline CRM’s US-based live chat team has a 97.6 percent satisfaction rate and a one minute median chat response.
Works with the tools plumbing and HVAC contractors already use
Pipeline CRM is built to sit beside your field-service platform, not replace it. Managed integrations connect it to ServiceTitan, Housecall Pro and Jobber so a won estimate reaches the system your technicians dispatch from. The native QuickBooks integration syncs customers, invoices and payment status with QuickBooks Online so the office is not rekeying a signed estimate into accounting. Connect Gmail and Outlook to log every customer email automatically, pipe web-form and campaign leads in through Mailchimp, and for anything else your developer team can build on the open API or wire it up with Zapier.
How Pipeline CRM compares to other plumbing and HVAC software
Contractors shopping for software are usually comparing two different categories at once. Field-service platforms schedule technicians, dispatch trucks and close work orders. A sales CRM tracks estimates, bids and the agreement base. Most growing contractors end up running one of each, which is why Pipeline CRM integrates with the three platforms below rather than competing with them. The table is honest about which tool does which job.
| Software | Best for | Key strength | Watch out for |
|---|---|---|---|
| Pipeline CRM | Plumbing and HVAC contractors with 5 to 50 office and sales staff who need estimates, bids and agreement renewals tracked properly | ✓Estimate and bid pipeline, maintenance-agreement renewal reporting, unlimited custom fields for system type and equipment age, branded estimates via Instant Docs templates, native QuickBooks Online integration, managed integrations to ServiceTitan, Housecall Pro and Jobber, US-based live chat, $25 per user per month (billed annually) | A sales CRM, not field-service management: no dispatch, scheduling, routing, technician tracking or inventory |
| ServiceTitan | Larger residential and commercial contractors with dedicated office staff | ✓Deep field-service operations: dispatch, call booking, technician workflows and reporting | ✗Priced and scoped for bigger operations; a heavier implementation than many contractors want, and a separate CRM is still common alongside it |
| Housecall Pro | Residential service businesses that need scheduling, invoicing and payments in one app | ✓Straightforward dispatch, online booking and payment collection for small crews | ✗Lighter on commercial bid pipelines, long-cycle estimate tracking and forecasting |
| Jobber | Residential trades that need scheduling, quoting and invoicing in one place | ✓Field-service scheduling, dispatch and payments built for small teams | ✗Lighter on multi-stage bid management and agreement-renewal reporting |
| HubSpot | Contractors running a heavy inbound marketing motion | ✓Marketing automation and content tools bundled with the CRM | ✗Per-seat and feature-gated pricing climbs quickly; no equipment, system or agreement fields out of the box |
Table reflects publicly available product documentation and G2 review themes as of 2026-08-01. Pricing is per user per month and billed annually where applicable.
From first service call to renewed agreement
Most service contractors do not just sell a job, they sell the same customer again in three years. Pipeline CRM supports both halves in one workspace. Estimators handle service calls, replacement quotes and commercial bids in the pipeline. The office picks up the same customer record to renew the maintenance agreement, with equipment age and service history still attached. Plumbing companies, HVAC and refrigeration contractors, mechanical and electrical contractors, drain and sewer specialists, and combined plumbing-and-heating firms all run this sell-and-renew loop in the same place.
Inside one Pipeline CRM workspace a contractor can run a Residential Replacement pipeline for homeowner system quotes, a Commercial pipeline for mechanical bids that run for months, and an Agreements pipeline for renewals coming due, each with its own stages, custom fields and reports. Equipment age on the customer record is what turns a service history into a replacement forecast: filter for every system over fifteen years old in a given zip code before the season starts. Outstanding estimate value, win rate by job type and agreements expiring next quarter all live on the same dashboards, so the owner and the office manager read the same numbers on Monday morning. Neighbouring trades run the same building blocks, and there are dedicated pages for construction, fencing contractors and landscaping contractors.
Frequently Asked Questions
Find the answer to your question here. If you don’t see it, please feel free to contact us.
What is a CRM for plumbers and why use one?
A CRM for plumbers is sales software that tracks the commercial side of a plumbing business: which estimates are outstanding, which commercial bids are still open, which maintenance agreements renew next, and what each customer has already had done. It sits on the customer record rather than the work order, so the value shows up when a homeowner who was quoted in March calls back in July, or when an agreement is about to lapse and nobody would otherwise notice.
Pipeline CRM covers that with an estimate and bid pipeline, unlimited custom fields for system type, equipment age and service history, agreement renewal reporting, branded estimates generated from your own Word templates with Instant Docs, and native QuickBooks Online sync. It is not field-service management, so it connects to ServiceTitan, Housecall Pro and Jobber instead of duplicating them. Pricing starts at $25 per user per month (billed annually) with a 14-day free trial.
What is the best CRM for plumbing contractors?
It depends which problem is costing more. If the bottleneck is getting technicians to the right address with the right parts, that is field-service management and ServiceTitan, Housecall Pro or Jobber are built for it. If the bottleneck is that replacement estimates go out and nobody follows up, commercial bids disappear for months, and no one can say which maintenance agreements expire next quarter, that is a CRM problem.
Pipeline CRM is a strong fit for plumbing contractors with roughly 5 to 50 office and sales staff: an estimate pipeline with stalled-deal visibility, agreement renewal reporting, unlimited custom fields for fixture and equipment detail, branded estimates from your own templates, native QuickBooks Online integration, and US-based live chat on every plan. Many contractors run it alongside a field-service platform, connected through a managed integration.
Is there a CRM built specifically for HVAC and plumbing contractors?
Pipeline CRM is a general sales CRM configured for the trade rather than a single-vertical product, and that distinction is worth being honest about. What makes it fit HVAC and plumbing is unlimited custom fields and conditional logic: you model system type, tonnage, fixture count, equipment make and age, warranty expiry and agreement renewal date as real fields, so the CRM speaks your trade without you paying for a rigid vertical product.
The practical test is whether the software can answer trade questions. With those fields in place you can pull every system over fifteen years old in a given area before the season starts, every agreement expiring in ninety days, or win rate on residential replacement versus commercial work. A generic CRM with a notes box cannot answer any of those.
Can Pipeline CRM track maintenance agreements and renewals?
Yes, and it is one of the main reasons service contractors adopt it. Store the agreement start and renewal date as custom fields on the customer, then build a saved report for everything expiring in the next ninety days. An automation opens a task for the office when a contract crosses that threshold, so the renewal call happens before the agreement lapses rather than after the customer has already called someone else.
Be clear about the boundary: Pipeline CRM tracks the agreement as data on the customer record and drives the renewal follow up. It is not a recurring-billing engine and does not invoice the agreement on a schedule. Billing stays in QuickBooks Online or your field-service platform, and Pipeline CRM keeps the relationship and the renewal visible.
How is a plumbing CRM different from field-service management software?
Field-service management runs the work: booking calls, dispatching technicians, routing trucks, tracking parts and closing work orders. It is the system of record for jobs already sold. A CRM runs the relationship and the pipeline: the estimate that has not been accepted yet, the commercial bid still with the general contractor, the customer whose system is fifteen years old, the agreement expiring in March.
The two overlap on the customer record and are usually connected. Pipeline CRM has managed integrations for ServiceTitan, Housecall Pro and Jobber, plus an open API, so a won estimate can flow into the dispatch system without anyone rekeying it. Most growing contractors run both rather than forcing one tool to do both jobs.
What are the benefits of a CRM for plumbers?
The measurable ones are follow up and retention. Estimates that get a follow-up task two days after they go out close at a noticeably higher rate than ones that depend on someone remembering, and maintenance agreements that get a renewal call before they lapse simply stay on the books. Both are process problems a CRM solves by making the next action visible and assigned.
The second benefit is institutional memory. When equipment age, system type, past quotes and service history live on the customer record, the business stops depending on which technician or estimator happens to remember the property. That matters when someone leaves, and it turns a service history into a replacement forecast you can actually sell from.
Does Pipeline CRM integrate with ServiceTitan, Housecall Pro or Jobber?
Yes. Pipeline CRM has managed integrations for all three: ServiceTitan, Housecall Pro and Jobber. The usual setup pushes a won estimate from the CRM into the field-service platform as a job or customer, so the office is not entering the same information twice.
Each integration page sets out exactly what syncs and in which direction, which is worth reading before you assume a particular field moves. For anything not covered, Pipeline CRM exposes an open API your developer team can build against, and Zapier handles lower-volume workflows without code.
Is there a CRM with AI for HVAC and plumbing companies?
Pipeline CRM does not include AI lead scoring, and it would be misleading to imply otherwise. Prioritisation is driven by rules and fields you define: filter by job value, equipment age, property type or agreement status, and route or flag on that basis. Most contractors find explicit rules easier to trust and easier to change than a score they cannot interrogate.
Where Pipeline CRM does use AI is in composing and improving sales emails through the AI email assistant. If a predictive lead-scoring model is a firm requirement, that is worth verifying carefully in any product you evaluate, because the term is applied loosely across this category.
Can I track equipment age and service history in the CRM?
Yes. Unlimited custom fields on customers and deals let you record system type, make, model, install date, equipment age, warranty expiry, refrigerant type, fixture count, access notes and anything else your team needs. Conditional fields keep the record readable, so a boiler job does not prompt for refrigerant and a drain job does not ask for tonnage.
Because they are structured fields rather than notes, they become a sales tool: filter for every system over a given age in a service area and you have a replacement campaign list built from your own service history. Custom fields are available on every paid plan, with higher caps on the larger tiers. See the pricing page for the limits on each plan.
How much does plumbing and HVAC CRM software cost?
Pipeline CRM pricing is $25 per user per month for Start, $33 per user per month for Develop, and $49 per user per month for Grow. All three are billed annually, and enterprise pricing is custom. Every plan includes the QuickBooks Online integration, the mobile app with business card scanner, unlimited custom fields and US-based live chat support.
Most contractors license the office and sales staff rather than every technician, because the technicians work in the field-service platform. That usually makes a CRM a smaller line item than contractors expect when they first compare it against per-technician FSM pricing. You can try Pipeline CRM on a 14-day free trial with no credit card.
Does Pipeline CRM work on a phone at the job site?
Yes. Pipeline CRM has native iOS and Android apps included on all plans, so an estimator can pull up the customer, the equipment history and the last quote from the truck. Site-visit notes get logged before pulling off the driveway rather than at nine that night, and the built-in business card scanner captures contacts from supply houses and builder events.
The mobile app covers the CRM record itself: contacts, companies, deals, notes and tasks. Technician scheduling and work orders stay in your field-service platform, which is where the field team should be working anyway.
How long does it take to roll out Pipeline CRM in a plumbing or HVAC business?
Most contractors are live within one to three weeks. The fastest rollouts follow a simple sequence: import existing customers and open estimates from a CSV, set up the pipeline stages and the handful of custom fields that describe your systems and agreements, connect QuickBooks Online and the team’s email, then train estimators and office staff in a single one hour session.
Pipeline CRM’s standard CSV and Excel import handles most migrations in about three business days, and it is worth importing the agreement renewal dates first because that report pays for itself immediately. US-based live chat support is available throughout setup at a 97.6 percent satisfaction rate. Onboarding training packages start at $750. Plan tiers are on the pricing page.