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There was room to grow and they needed customer relationship management (CRM) software that could meet their sales goals.
“We work in an exciting industry where we have built a solid reputation for quality over time. However, to be even more competitive, we had to find a new CRM solution that would work for us. In our business, where we supply parts to those who produce a finished product, there’s specification, testing and a purchase process. The whole sales cycle can vary from a few months to up to two years,” said Marco Kristen, Marketing Director at TENMAT.
“We can upload drawings, pictures, and sketches into Pipeline CRM, too. The CRM is also available to our technical department, so they can access info to a particular account,” said Kristen. “We made the customizations necessary to make it work for us and that has kept us extremely productive.”
Kristen said he can’t imagine running his division without Pipeline CRM. He said instant reports that detail sales performance, job statuses, and anytime access to endless amounts of important data related to each individual deal has become critical to the company.