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Free Guide: Email Marketing Benchmarks and Strategies for 2026

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Free Guide: Email Marketing Benchmarks and Strategies for 2026

Grab our email marketing ebook for old economy sectors. Get free access to 2026 benchmarks, proven email templates, and real-world strategies tailored to traditional industries.

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Guide title card: Free Guide: Email Marketing Benchmarks and Strategies for 2026

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Email Isn’t Dead – It’s Dominating Social Media

When it comes to building long-term client relationships, few channels perform like email. And in traditional industries, where trust and timing are everything, email is still one of the most effective marketing tools.

$36 for every $1 spent

Average ROI of email marketing

$2.80 for every $1 spent

Average ROI of social media marketing

What the Ebook Covers

This ebook breaks it down with everything you need to measure, compare, and improve your results:

Success Metrics

How to track performance with the right email KPIs.

Industry Benchmarks

Open/click rates for construction, logistics, and more.

Proven Templates

Copy-paste follow-ups and cold emails that convert.

Best Practices

Four tactics to personalize, optimize, and drive better results.

Get Answers to Questions Like:
What’s a good open rate in construction or manufacturing?
How do I turn trade show leads into customers?
What triggers unsubscribes, and how do I prevent them?
How often should I email my list without overwhelming them?

Benchmarks That Might Surprise You

Did you know email open rates in logistics are 12% higher than the average across all industries?

We dug into the data for sectors like:

  • Manufacturing
  • Logistics
  • Construction
  • Utilities
  • Distribution

If you’re in one of these sectors, you need to see how you compare.

Download the ebook for the full benchmark report, with tips to beat average numbers.

Why Email Still Works

“Email remains one of the most powerful ways to grow and nurture your business: just ask the nearly 4.5 billion email users worldwide!”

Chelsea Santo, Senior Product Marketing Manager, Pipeline CRM

Cover of the Pipeline CRM report State of Email Marketing: Benchmarks for Old Economy Sectors

Start Improving Your Email ROI Today

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