Free Guide: Email Marketing Benchmarks and Strategies for 2026
Grab our email marketing ebook for old economy sectors. Get free access to 2026 benchmarks, proven email templates, and real-world strategies tailored to traditional industries.
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Email Isn’t Dead – It’s Dominating Social Media
When it comes to building long-term client relationships, few channels perform like email. And in traditional industries, where trust and timing are everything, email is still one of the most effective marketing tools.
$36 for every $1 spent Average ROI of email marketing | $2.80 for every $1 spent Average ROI of social media marketing |
What the Ebook Covers
This ebook breaks it down with everything you need to measure, compare, and improve your results:
Success Metrics How to track performance with the right email KPIs. | Industry Benchmarks Open/click rates for construction, logistics, and more. | Proven Templates Copy-paste follow-ups and cold emails that convert. | Best Practices Four tactics to personalize, optimize, and drive better results. |
Get Answers to Questions Like:
What’s a good open rate in construction or manufacturing?
How do I turn trade show leads into customers?
What triggers unsubscribes, and how do I prevent them?
How often should I email my list without overwhelming them?
Benchmarks That Might Surprise You
Did you know email open rates in logistics are 12% higher than the average across all industries?
We dug into the data for sectors like:
- Manufacturing
- Logistics
- Construction
- Utilities
- Distribution
If you’re in one of these sectors, you need to see how you compare.
Download the ebook for the full benchmark report, with tips to beat average numbers.
Why Email Still Works
“Email remains one of the most powerful ways to grow and nurture your business: just ask the nearly 4.5 billion email users worldwide!”
Chelsea Santo, Senior Product Marketing Manager, Pipeline CRM
