How CRM affects CLV

A CRM impacts one of the most insightful sales and marketing metrics around: customer lifetime value

7 Ways to Get Your Sales Team to Use CRM Software

From increasing team productivity to business profits, there are many advantages to using sales team CRM software.   74% of salespeople feel their CRM system gives improved access to customer data, helping them minimize lost opportunities and shorten the sales cycles by 8-14%. One study even shows that CRM helped to boost the profits generated by each… Continue reading 7 Ways to Get Your Sales Team to Use CRM Software