Your Pipeline, Live in Looker Studio
A managed, scheduled feed that keeps your deals and activities reporting-ready in Looker Studio. Built and maintained for you.
Looker Studio is free and already pulls your Google, ad, and product data into shared dashboards. Pipeline is often the one source that isn’t there. Pipeline Connect builds a scheduled feed that keeps your Pipeline CRM deals, activities, and people current in BigQuery or a Google Sheet Looker Studio reads, so your pipeline charts sit next to everything else. You never touch an integration tool. We build the feed and keep it running.
✓ $0 setup fee ✓ Custom scope, quoted for you ✓ Part of Pipeline Connect
What Looker Studio can chart
Name, value, stage, status, owner, and key dates, one row per deal for pipeline and forecast reporting.
Notes and logged activity, tied back to the deal and person they belong to.
Contacts and companies, so your dashboards can blend CRM data with everything else.
At a Glance
Getting Pipeline CRM data into Looker Studio is a managed Pipeline Connect feed. On the schedule you choose, we export your deals, activities, and people into Google BigQuery or a Google Sheet Looker Studio reads, so your pipeline charts sit next to marketing, product, and revenue. It is a one-way scheduled feed, built and maintained by the Pipeline CRM team, so no one has to run an integration tool.
Wire up the feed yourself, or hand it to us
Getting CRM data into a BI dashboard is doable on your own. The question is who builds the feed underneath it, and who keeps it running when a field or an API changes.
Doing it yourself
Stand up and run your own feed
- Pick and learn an integration tool, or write scripts against the CRM API
- Design the deal and activity to table mapping by hand
- Stand up a data source your BI tool can read, and load into it
- Schedule the job and watch it for failures
- Fix it yourself whenever a field, quota, or API changes
your build · your upkeep · your on-call
With Pipeline Connect
We build it, and we keep it running
- We map your deals and activities to clean, report-ready tables
- Scheduled feed into a source Looker Studio reads
- Incremental loads so each run only moves what changed
- No integration tool for your team to buy, learn, or run
- Monitored and maintained for you
we build · we maintain · you just chart it
Three steps to a live feed
Scope
We agree on which deal and activity fields your Looker Studio reports need, and how often the feed should refresh.
Build & test
We connect to Pipeline CRM, build the scheduled feed into the data source Looker Studio reads, and test it so the numbers reconcile against your CRM before you rely on them.
Go live
Looker Studio reads a source that stays current with your CRM. Because each feed is scoped to your setup, we confirm the timeline when we scope yours.
What you’ll need to get started
This service feeds Looker Studio, the tool you already report in. Here’s how the work splits between you and the Pipeline CRM team.
You provide
- An active Pipeline CRM account with API access, so we can read your deals and activities on a schedule
- Looker Studio: the free reporting tool from Google, which you already have
- A source it reads: a Google BigQuery dataset or a Google Sheet you own. No destination yet? We’ll help you pick a simple one when we scope
We handle
- Reading Pipeline CRM deals, activities, and people through the API
- Shaping and mapping that data into clean, report-ready tables
- Scheduled, incremental loads so each run only moves records that changed
- Testing and reconciliation so the numbers match your CRM before you build dashboards on them
- Ongoing monitoring and maintenance, with fixes if a field or API changes on either side
Your deals and activities, as clean reporting tables
One-way, from Pipeline CRM into the data source Looker Studio reads, on the schedule you choose. Looker Studio reads those tables; we never write into it directly.
One-way, on a schedule
Pipeline CRM feeds Looker Studio
Deals, activities, and people land as report-ready tables. No exports to run, no scripts to babysit.
Here’s an example of how a deal maps to a reporting table. Your exact fields, table names, and cadence are set when we scope your feed.
| Pipeline CRM field | Reporting table column (example) | Notes |
|---|---|---|
| Deal name | deals.deal_name (STRING) | One row per deal, keyed on the deal ID |
| Deal value | deals.value (NUMERIC) | For pipeline and revenue reporting |
| Deal stage | deals.stage (STRING) | Current pipeline stage |
| Deal status | deals.status (STRING) | Open, won, or lost |
| Deal updated at | deals.updated_at (TIMESTAMP) | Drives incremental loads, so each run moves only what changed |
| Activity (note) | activities.body (STRING) | Joined back to its deal and person |
| Person email | people.email (STRING) | Contact records, for joining CRM to other sources |
Who puts Pipeline CRM in Looker Studio
Scenario 1: Marketing leader blending CRM into Looker Studio
The situation: A marketing leader already charts ad spend, web, and product data in Looker Studio, but pipeline isn’t there, so reporting stops at the lead and never reaches closed-won revenue.
With Pipeline Connect: We keep Pipeline CRM current in the BigQuery dataset Looker Studio reads, and monitor and maintain the feed. Closed-won sits next to spend, so the funnel is complete in one dashboard.
Verdict: If you want CRM in Looker Studio without owning the plumbing, Pipeline Connect can run the feed so your team doesn’t have to, from $99/month. Talk to us to scope your tables and cadence.
Scenario 2: Ops team that chose Looker Studio to avoid BI license costs
The situation: An ops team standardized on Looker Studio because it’s free, and doesn’t want to add a paid ETL tool or a heavy warehouse just to get CRM data in.
With Pipeline Connect: We feed Pipeline CRM into a Google Sheet or BigQuery dataset Looker Studio reads, on a schedule, and keep it running. No ETL tool to buy, learn, or maintain.
Verdict: If cost is why you chose Looker Studio, Pipeline Connect keeps the feed lightweight and managed, from $99/month as part of your plan. Talk to us to get a quote.
Scenario 3: Founder who lives in Google Workspace
The situation: A founder runs everything in Google Workspace and Looker Studio and wants pipeline there for an analyst, but has no one to build and babysit an integration.
With Pipeline Connect: We stand up the scheduled feed into BigQuery or a Google Sheet and keep it running, so the analyst starts from a clean, current CRM table instead of building the pipe first.
Verdict: If you need CRM in Looker Studio but not another thing to maintain, Pipeline Connect can own the feed, from $99/month. Talk to us to get a quote.
Your Pipeline CRM deals and activities stay current in Looker Studio, and our team keeps the feed running so your dashboards never go stale.
Part of Pipeline Connect. Flat monthly fee.
The BI feed is part of Pipeline Connect, our managed integration add-on for Pipeline CRM, from $99/month. Because your Looker Studio tables and cadence are unique to your setup, we scope and quote the build, then the ongoing feed runs as one integration inside your Pipeline Connect plan. There is a $0 setup fee and no contract.
Pipeline Connect
Up to 5 integrations included. Your BI feed counts as one.
- Up to 5 integrations (any type)
- Custom integrations included
- $0 setup fee
- Monitored and maintained for you
- US-based live chat support
- Cancel anytime, no contracts
Pipeline Connect Pro
Up to 15 integrations. Priority handling for larger stacks.
- Up to 15 integrations (any type)
- Custom integrations included
- $0 setup fee
- Monitored and maintained for you
- US-based live chat support
- Cancel anytime, no contracts
Pipeline CRM subscription required (starts at $25/user/month, billed annually). You bring your own Looker Studio (free from Google) and the destination it reads; Pipeline Connect does not include BigQuery or Google Sheets costs. Prices in USD.
Want the full Pipeline Connect overview? See pricing details, the complete list of available integrations, and the integration FAQ on the Pipeline Connect page →
Frequently asked questions
Can’t find what you need? Contact our team.
Is this a real-time, two-way sync?
No. This is a one-way, scheduled feed: on the cadence you choose, we read your Pipeline CRM deals and activities and load them into the data source Looker Studio reads. Data flows from Pipeline CRM outward only, and it refreshes on a schedule rather than in real time, which is the right fit for reporting and dashboards.
Does this work with the free version of Looker Studio?
Yes. Looker Studio is the free reporting tool from Google, and this works with it as-is. Once we keep your data source current, you connect Looker Studio to it and build reports the way you already do.
Where does the data land for Looker Studio to read?
In a Google BigQuery dataset or a Google Sheet Looker Studio reads. If you already have one, we load into it. If you don’t, we’ll help you pick a simple destination when we scope. We keep that source current, and Looker Studio reads it like any other connector.
How is this different from Skyvia?
Skyvia is a self-serve tool you can use to replicate CRM data yourself, and it works well if you want to own that pipeline. This service is the managed alternative: the Pipeline CRM team builds the feed, maps it to clean reporting tables, and keeps it running, so no one on your side has to set up or maintain an integration tool.
What Pipeline CRM data can you export?
Deals, activities, and people, with the fields you need mapped to clean reporting tables. Common examples are deal name, value, stage, status, owner, and dates; logged activity and notes; and contact and company records. We agree on the exact set when we scope your feed.
Do I need a data warehouse for this?
No. Looker Studio reads from a Google Sheet or a BigQuery dataset, so you don’t need a full warehouse. You own and provision that destination, and Pipeline Connect does not include its cost. We’ll help you pick the simplest option when we scope.
What does it cost?
The feed is part of Pipeline Connect, which starts at $99/month for up to 5 integrations and $249/month for up to 15, with a $0 setup fee and no contracts. Because your Looker Studio setup is custom, we scope and quote the build, then the ongoing feed counts as one integration in your plan.