Sales CRM software
for Small Business

Wholesale and Distribution crm

Pipeline CRM is the best CRM software for small businesses that are frustrated with overpriced and complicated CRM solutions. Pipeline CRM software is easy to use and fully customizable. You can be up and running in as little as 48 hours. 

According to G2 Crowd, a top peer-to-peer, unbiased business solutions review platform, Pipeline CRM is the most adopted CRM among SMBs. 

No credit card required.

Wholesale and Distribution crm
Pipeline CRM is a leader in Small-Business CRM on G2
Pipeline CRM is a leader in Mid-Market Americas CRM on G2
Pipeline CRM is a leader in Enterprise CRM on G2
Users love Pipeline CRM on G2
Trusted by 18,000+ users around the world
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Get a Handle on Your Pipeline with CRM Software for Small Business

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Scattered contacts and leads can cost you in revenue. Pipeline CRM for small businesses houses the data from your email, social media, marketing campaign tools, and other channels. Now, you can easily see every lead’s status in the funnel, segment them, and apply personalized tactics to increase conversions and customer retention.

Your resources might be limited, but with the help of a powerhouse CRM for small business, you can compete with bigger companies. Consider Pipeline as your plus-one team player. We support you in every sales aspect, including task automation, sales performance monitoring, and full-cycle lead tracking.

Spreadsheets prevent you from growing. Try our small business CRM software to discover untapped opportunities. When you’re ready to convert, our user-friendly features and legendary customer support will make the transition frictionless and fast. Plus, navigating Pipeline CRM will be like second nature to you.

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What Makes Pipeline The
Best CRM software for Small Businesses?

Manage clients. Win more jobs. Double revenue.
Get up and running fast, within 48 hours. Pipeline small business CRM software is easy to use and install.
And it’s affordable — licenses cost only $1.10 per person per day.​


Customer-Centric Approach with CRM for Small Business

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With Pipeline CRM, you’re not expected to fit our workflow—build one that fits yours. We offer customization on contacts, deals, and sales funnels. For example, you can add individual notes to contacts (recently promoted, or ex-users of brand ABC), change the deal stage name (from ‘Proposal’ to ‘On Hold’), and add another sales pipeline to your workflow.

Get a daily report with the latest sales numbers straight to your inbox. View critical items that need urgent attention in your ‘Home Tab,’ or simply turn on the Smart Agenda for automatic to-do list suggestions of the day. You’ll always know what to do and who to contact to close the deal.

Starting your journey with our small business CRM tool is simple and fast. We’ll set up your account in 48 hours without an upfront investment or any complicated installation. Use our welcome guide to help you with onboarding, or contact our dedicated customer service if you need help. You’ll be connected with a (human) expert in a couple of rings, regardless of your account size or tier.

Explore all of our powerful CRM features.

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Ready to win more deal?
You don't have to take our word for it.

Read success stories from our customers who adopted our software as

their small business CRM. We’re especially proud to be the choice for companies in manufacturing, transportation and logistics

construction, distribution and professional services.


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Digital Marketing Industry

Wire Stone takes their daily activity up a notch by taking full advantage of Pipeline CRM.
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Marketing Industry​

MGECOM relies on Pipeline CRM to tell their salespeople what they need to do and when they need to do it.
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Software Industry​

Pipeline CRM has helped 8th Light manage their growth by making it easy to see what needs to be prioritized and run monthly reports for board meetings.

Customer stories

What Our Valued
Customers Are Saying

Jeff Vaughn

Jeff Vaughn,
Vice President of Sales at Trailer Bridge

“Our sales process is so streamlined that we increased productivity 100%

Customer stories

What Our Valued
Customers Are Saying


Marco Kristen,
Marketing Director at TENMAT

“Our sales went up 30% with the same amount of people and resources”

Customer stories

What Our Valued
Customers Are Saying


Kim Hicks,
Sales Administrator at Cornerstone Flooring

“With Pipeline, we’re closing deals much faster and communicating better.”

Small businesses should use CRM software for two main reasons: automation and contact management.


As it is, resources are limited, so automating tasks can grant more time to accomplish crucial to-do’s. For example, instead of manually sending emails to new subscribers, set up a drip campaign that automatically sends welcome emails. Then, use this extra time to make a follow-up call.


Furthermore, building a customer database from contacts allows businesses to make data-driven decisions. 

Our seamless automation feature enables you to save time and streamline workflows.


We’ll take over the mundane tasks (e.g., assign tasks and create deal steps) while you engage with prospects to build better customer relationships. Additionally, other big-brand CRMs come with high price tags and complex features that aren’t needed for small businesses. We offer an inexpensive CRM solution. 


In contrast, Pipeline is a CRM without the fluff. You get the fundamental sales CRM features in every subscription tier (e.g., field customization and email tracking). When you need a more robust solution, simply upgrade the plan. You pay for the features that matter to you. 


💡 Together with Pipeline CRM, a two-person business achieved a 35% Y-o-Y growth rate, scaling them into a 100-employee company. 

Read the story here. 

The following are the best Pipeline CRM features for small businesses:


  • Email sync and tracking: access all your sales email communication in one easy-to-filter place. You can effortlessly continue the conversation or quickly search for vital information that helps seal the deal.


  • Contact management: upselling and cross-selling are keys to growing small businesses. Get a detailed view of your accounts and recognize the opportunities while they’re hot. 


  • Lead management: running a small business is all about efficiency. Discover your daily priority task in seconds by looking at your “dashboard.” See who to contact, what for, and when to ensure every lead moves down the sales pipeline.


See the full list of features here.