Not many transportation and logistics companies use CRM to manage their day-to-day operations. This situation may soon change as around 60% of consumers are now predicted to have a higher standard of satisfactory customer experience. And according to Deloitte, today’s transportation agencies have taken notice of the importance of customer experience to their businesses.
If you’re still on edge about the advantages of adopting a CRM solution for your transportation and logistics business, read the following article. You may start looking for a CRM tool after this.
4 Major Benefits of Implementing a CRM for Transportation and Logistics Companies
1. Visibility Leads to Streamlined Communication
The clearer the visibility across your company, the easier it will be to communicate. And that’s difficult to do without a centralized hub that unifies all communication channels, data sharing, and business metrics.
In such diverse and multi-channel industries as transportation and logistics, it’s imperative that you can see all the moving parts of your sales pipelines. A CRM creates a sense of transparency within departments, such as between the sales, account managers, and supply chain.
As a result, internal miscommunication is reduced, everyone knows what their tasks are, and which deals/projects need extra attention—all help to increase the chance of meeting the sales goals.
2. Increased Productivity Equals Scalability
With transparency and excellent cross-team communication, your team will be more productive in closing deals. And when this happens, the quality of your services will speak for itself.
Your current customers will stick with you for a long time and acquiring new customers won’t be a problem.
3. CRM Automates Tedious Tasks
Administrative tasks, such as creating repetitive orders and payment confirmations, can be time-consuming, but they are needed to be done to ensure everything is recorded correctly. Let CRM automates those tasks for you and give you more time to focus on building meaningful relationships.
4. CRM Improves On-Time Shipments
When you have all the data in one place and is shared across departments, you can better manage the shipping schedule. You’ll easily know the operating time of warehouses, the left capacity of your fleets, and which shipments are top priority and which are delayed. This will ensure you have a smooth-running business.
CRM: A Vital Tool for Transportation and Logistics Companies
It is estimated that for every dollar spent on CRM adoption, you’ll get more than $30.48 back. And from the explained advantages above, we can easily say that you’ll reap more for your business than your investment in a CRM solution.
Create well-oiled transportation and logistics operations with Pipeline CRM—a simple yet powerful CRM that allows you to track all your team tasks, deals, shipments, and more from your dashboard, regardless of where you are. Our mobile app enables you to connect your in-office and on-the-road workers seamlessly—allowing everyone to get the latest updates on projects. Check other Pipeline CRM’s top features to learn more.
