What’s the best way to make a sales introduction?
Nowadays, people get hundreds of emails every day. According to Harvard Business Review, an average full-time worker in America receives 120 messages per day, some of which are cold sales outreach emails.
Competing in the sea of emails requires attention-grabbing email strategies that make your prospects stop scrolling, open the emails, and respond positively to your pitch.
So, what’s the formula for creating successful sales introduction emails?
Here are some sales email tips you can use to make scroll-stopper sales introduction emails.
Free CRM Guide
Did you know that only 1 from 4 emails gets opened?
To get the click, you need to make extra effort in coming up with intriguing subject lines. If prospects don’t open your email, they won’t see your message, and your sales email will lose its purpose.
With that in mind, below are some creative subject lines (designed to increase email open rates) you can add to your sales introduction emails. Copy these ideas to your email templates on your sales CRM software.
Alright, you have successfully made your prospects open the emails. Now, you need to focus your attention on the next crucial step: keep them reading.
Pro tip: Crafting a successful sales email takes multiple refinement steps. Analyze your email performance with Pipeline CRM’s in-app Email Reporting. See the results of your email drip campaigns and test the new strategy with the A/B testing feature.
There are three ways to approach your opening line: confirm the subject line, disagree with the subject line, or create a fascinating hook that keeps people reading.
Here are a few templates you can use for your opening line (these templates are paired with your subject lines above).
Once you’ve spent some time tweaking your subject and opening lines, you can pivot to the main topic of discussion. This needs to be handled carefully. If the transition is too abrupt, everything you said could sound insincere.
Now, we’re ready to shift our prospect’s attention to the main topic or discussion.
In the body of a sales email, you’ll want to define your goal. Do you want your prospects to book a demo or increase free trial sign-ups? Do you want to set more appointments or make direct sales?
The body of your message will vary depending on the email purpose, so we’ll need to focus the attention on best practices and important do’s and don’ts. Here are some tips you should follow:
Ideally, each of your emails should fit into one of the below five phases. The phases range from writing emails for cold outreach to promoting upselling opportunities and re-engaging cold leads.
When done right, each phase should build upon the previous phase. It’s a systematic process to convert prospects into friends, friends into customers, and customers into passionate fans.
When crafting a sales introduction email, a customer-first approach is the only way to make consistently high-performing introductions. Use these recommended templates and frameworks to make powerful sales introductions.
As a rule of thumb, the better you are at grabbing the attention of your prospects and appealing to their desires, the easier it will be to close more sales.
If you want to save time and effort in crafting delivered sales emails, leverage the built-in AI email assistant feature of Pipeline CRM. With just a few clicks, you’ll have captivating emails ready to be sent. And don’t worry about the lack of personalization. Although AI helps you craft it, you can still tailor it by adding specific messages and editing it by selecting commands like “more engaging” or “shorten.”
Book a demo to try this nifty sales email feature and other powerful sales-related solutions on Pipeline CRM. Sign up now!