What is CRM?

Teamwork. Two young business woman sitting at table in coffee shop, look at chart on laptop screen and develop business plan. Business meeting in restaurant. On table tablet PC,cup of coffee,notebook.

Rainier Custom Homes shortened their sales cycle by 53%. It took 130 days (4.2 months), on average, for them to close a single deal. That all changed when they implemented CRM in their business. In a few short months, their average time-to-close decreased to 62 days. This had a huge positive impact on cash flow.… Continue reading What is CRM?