A recent study found that 73% of consumers expected their financial institutions to “anticipate their needs,” but only 37% did. Clients hate high-pressure sales; it’s an immediate turn-off, and this approach creates negative outcomes and long-term relationship problems. Could an SMS sales strategy be the answer? Today, we’ll discuss text messaging and its integration with… Continue reading SMS for Sales Outreach: How to Use SMS in Financial Services
SMS for Sales Outreach: How to Use SMS in Financial Services