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8th Light has the enviable challenge of being a strong brand in high demand. They’ve grown from 10 employees to around 100 in less than four years.
Pipeline CRM has helped 8th Light manage this growth by making it easy to see what needs to be prioritized and run monthly reports for board meetings. Recently, Pagel began consolidating metrics from other sources into Pipeline CRM in order to enable robust sales projection and forecasting. New data fields include estimated revenue from prospects and leads based on various lengths of engagement, estimated number of people to be allocated, and which of the company’s offices will facilitate the project.