Your Consulting Business Pipeline
Do you have a well-developed network? Are you self-directed? Do you have an impressive portfolio filled with client success stories? If you answered yes to all of those questions that’s exactly why you are a consultant. Whether you’ve got skills in project management, software, communications, marketing or accounting — you figured out you have the drive to run your own business and help those looking to benefit from what you know.
The first step you took on this journey was to understand where your strengths and expertise lie. You’ve identified your niche, your unique point of view in the industry, and now you’re meeting some type of demand for your experience.
Starting out as a consultant is challenging but if you’re organized and self-motivated you’re already off to a great start. Next, you’ll find it’s also important to manage client expectations, meet deadlines and manage your business finances.
Keeping the Sales Pipeline Full
Best Tips to Build a Consulting Business Pipeline
Build a great website.
A website is your home base. It represents you and what you do. It’s the number one tool to to get get potential clients to even consider your services. If you believe creating a Google My Business profile is enough these days — it isn’t. Invest in a website that has all the SEO you need to make you relevant to Google. We’re talking backlinks and building your domain authority. If you don’t know about any of these terms, invest in consulting services – yes, indeed – to help you. It’s that important. For some businesses, a website becomes a key tool to track leads and book meetings to further grow the business. The bottom line is that your consulting business website is the first impression of you and your business. Make it great.
Create repeatable service lines or offerings.
Build out client case studies you can share with prospects.
Network and network some more.
Manage your pipeline and update it weekly.
Consulting businesses – like any business out there – want to get to a point where they have built a customer pipeline. You too can have a steady flow of new clients by thinking about opportunities and managing your customer relationships in the best way possible.
Make your consulting business work smarter today.
Read about how other consulting businesses are putting a better sales process in place. Read our case studies to get inspired:
Sales Consulting Industry
MGECOM relies on Pipeline CRM to tell their salespeople what they need to do and when they need to do it.