Category: Sales Tips

Selling directly to C-level executives is the dream of many salespeople. When you have to go through gatekeepers and mid-level employees to pitch your product or service, you are beginning a long process. The employee will have to get approval from their bosses to buy from you, which means they will have to argue on… Continue reading How to Sell to C-Level Executives

A CRM impacts one of the most insightful sales and marketing metrics around: customer lifetime value

Effective sales management at small and midsize B2B businesses requires a combination of skills, tools and personnel that can maximize the selling of your product or service. In that mix are the goals you want to set for your sales teams as well as the metrics they will follow to understand if they are progressing… Continue reading Sales Management Guide for SMBs

Watch out sales teams, there’s a rumor floating around your world that cold calling is dead. That statement simply isn’t true. Cold calling is a methodical advantage some companies aren’t using anymore, just out of the fear that it’s no longer useful. The key to cold calling is to know how to do it, but… Continue reading 5 Things I’ve Learned from Cold Calling in the Age of the Buyer

Some sales reps can see cold calling as a nerve-wracking activity or a chore, but it can be an effective way of selling your product or service to customers. Our complete guide to cold calling will help you cold call in a way that eliminates the negatives associated with this task and builds positive relationships… Continue reading The Complete Guide to Cold Calling

With so many CRM solutions out there, a contractor can easily get distracted and settle for a less than ideal one. In this post, we take a look at the key features that a CRM tool needs to have to be the best fit for a contracting business.   Choosing new business management software is… Continue reading How to Choose a CRM for Contractors