Integrate your apps
You can’t win every prospect. But you can re-engage cold prospects. In fact, 60% of customers say ‘no’ four times before saying ‘yes’ to a pitch. So, if you get a cold response on the first move, consider contacting them again after a few months. You’ll have more experience and time to prepare a… Continue reading 14 Examples of How To Use Email to Re-Engage Cold Prospects
A Service Level Agreement (SLA) is one of the most effective ways to align your sales and marketing teams. Without it, these teams often clash over lead quality, follow-up, and accountability—conflicts that drain revenue and stall growth. An SLA turns misalignment into collaboration by giving both sides shared goals and clear accountability. This Pipeline… Continue reading The Complete Service Level Agreement (SLA) How-To Guide with Workbook
If you’re new to the sales world or want to understand it better, you’ll need to arm yourself with all the latest sales jargon. Sales, like most industries, has a specialized language those in the know are familiar with. While you wouldn’t use much sales terminology with a customer, you will use it when talking… Continue reading A-Z Sales Glossary
Selling directly to C-level executives is the dream of many salespeople. But the most common reality is you have to go through gatekeepers and mid-level employees to pitch your product or service. The employee will have to get approval from their bosses to buy from you, which means they will have to argue on your… Continue reading How to Sell to C-Level Executives
A CRM impacts one of the most insightful sales and marketing metrics around: customer lifetime value
Effective sales management at small and midsize B2B businesses requires a combination of skills, tools and personnel that can maximize the selling of your product or service. In that mix are the goals you want to set for your sales teams as well as the metrics they will follow to understand if they are progressing… Continue reading Sales Management Guide for SMBs
Watch out sales teams, there’s a rumor floating around your world that cold calling is dead. That statement simply isn’t true. Cold calling is a methodical advantage some companies aren’t using anymore, just out of the fear that it’s no longer useful. The key to cold calling is to know how to do it, but… Continue reading 5 Things I’ve Learned from Cold Calling in the Age of the Buyer
Some sales reps can see cold calling as a nerve-wracking activity or a chore, but it can be an effective way of selling your product or service to customers. Follow this guide to eliminate the negatives associated with cold calling with the help of sales CRM software and build positive relationships with customers. What Is… Continue reading The Complete Guide to Cold Calling For Sales Outreach
With so many CRM solutions out there, a contractor can easily get distracted and settle for a less than ideal one. In this post, we take a look at the key features that a CRM tool needs to have to be the best fit for a contracting business. Choosing new business management software is a major… Continue reading How to Choose a CRM for Contractors
A sales funnel is an idea that illustrates the acquisition process, and it’s also a marketing strategy in which professional sales funnel software can automate and improve the whole sales process. In this article, we will answer what it is and run through all of its stages. Defining the Sales Funnel The name suggests its… Continue reading What is a Sales Funnel
