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Pipeline CRM enabled ICI Foods to streamline their sales and procurement processes, resulting in a unified customer data system that allowed them to effectively adapt to evolving market demands while maximizing revenue opportunities.
ICI Foods
Food Manufacturing
North America
For over 50 years, ICI Foods has been a trusted partner in supplying high-quality ingredients to food manufacturers, bakeries, and large-scale enterprises across North America. Their dedication to sustainability and just-in-time delivery ensures optimal inventory management while providing exceptional service to their customers.
Recognizing the need to further enhance their distribution sales processes, ICI Foods adopted Pipeline CRM to support their commitment to innovation, data-driven decision-making, and seamless operations.
To keep pace with evolving market demands, ICI Foods sought a CRM that would empower their team with a unified customer data system. Pipeline’s wholesale and distribution CRM provided the perfect solution, enabling their sales and procurement teams to collaborate efficiently and maximize revenue opportunities.
“When I joined two years ago, my goals were to cultivate a strong team environment and establish visibility to new opportunities across our organization, allowing our salespeople to focus on selling,” said Dan Riesenberg, Director of Sales and Business Development at ICI Foods.
ICI Foods leveraged Pipeline CRM’s custom deal templates to refine their sales tracking. By structuring deals based on customer names, product details, and sales timelines, the team gained more visibility to their sales cycle.
With Pipeline CRM, ICI Foods optimized their profit calculations by integrating a customized margin management system. By considering key factors such as freight costs, broker fees, and regional pricing trends, the team developed precise, competitive quotes that maximize revenue potential.
“Using Pipeline CRM’s tools, we’ve fine-tuned our quoting system to make smarter, data-driven pricing decisions,” said Riesenberg.
By embracing Pipeline CRM, one of the best CRMs for wholesalers and distributors, ICI Foods has cultivated a culture of efficiency, collaboration, and innovation.
The transition to a centralized, data-driven sales system has empowered their teams to make informed decisions, accelerate sales cycles, and drive business growth to their wholesale and distribution business. Additionally, through increased visibility to deal closures, the sale team collectively celebrates their wins, enhancing team collaboration.
As Riesenberg put it, “We’ve modernized our entire sales approach overnight. Pipeline CRM has truly changed the way we operate.”
ICI Foods’ success story highlights the transformative power of Pipeline CRM in streamlining the sales operations of wholesalers and distributors.
Want to experience similar results for your business? Book a demo today to see how Pipeline CRM can elevate your sales strategy!
