PIPELINE CRM VS ASANA
Asana vs Pipeline CRM
Asana is a world-class project management tool. Pipeline CRM is a purpose-built sales CRM. If you’re comparing the two for managing deals, contacts, and revenue, this page gives you the honest breakdown: pricing, features, and which tool is actually right for your sales team.
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At a Glance
Asana vs Pipeline CRM: these tools solve different problems. Asana excels at task and project coordination; Pipeline CRM is built for sales, with deal tracking, email drip campaigns, sales forecasting, and contact management. If your team needs a CRM to close deals, Pipeline CRM starts at $25/user/mo. Choose Asana if you need project management across non-sales teams. Choose Pipeline CRM if you need a purpose-built sales system.
If you’ve searched “Asana vs Pipeline CRM,” you’re likely a sales leader or ops manager asking a very reasonable question: can our project management tool also run sales? The short answer is: Asana can track tasks, but it can’t manage a sales pipeline the way a dedicated CRM can. This page breaks down exactly where each tool wins and where the gap matters for sales teams.
Asana is trusted by over 100,000 organizations worldwide for cross-team coordination. Pipeline CRM is trusted by thousands of small and mid-market sales teams, with a particular strength in construction, manufacturing, and professional services. Both are legitimate, well-rated tools. The question is which one is right for your use case.
See Pipeline CRM’s full pricing and feature details at pipelinecrm.com/pricing, or compare all alternatives on our CRM Comparisons hub.
Quick Verdict
Choose Pipeline CRM if:
- Your team tracks deals, contacts, and revenue through a sales pipeline
- You need email drip campaigns, deal forecasting, and sales activity reporting built in
- You’re in construction, manufacturing, transportation, or professional services
- You want US-based live chat support on every plan, not just self-serve help articles
- You need a CRM that’s ready on day one: free data migration (3 business days) and onboarding training available from $750
- You currently use Asana for tasks and need a dedicated sales layer alongside it
Choose Asana if:
- Your primary need is project management across marketing, ops, engineering, or creative teams
- You already have a CRM and need a separate work coordination layer
- Your team runs campaigns, sprints, or deliverables-based workflows, not deal pipelines
- You need a generous free tier for a very small team (1-2 users, no cost)
- You want powerful automation rules and workflow templates for task-based operations
Pricing Comparison: Asana vs Pipeline CRM
Asana’s starting price looks lower, but it’s worth understanding what each plan actually covers for a sales team. Asana Starter and Advanced include zero CRM functionality. A team using Asana to manage sales still needs a CRM on top. The real cost comparison for a sales team is Asana + a CRM, not Asana instead of a CRM.
| Pipeline CRM | Asana | |
|---|---|---|
| Entry plan | $25/user/mo (Start, annual) | $10.99/user/mo (Starter, annual) |
| Mid-tier plan | $33/user/mo (Develop, annual) | $24.99/user/mo (Advanced, annual) |
| Full-featured plan | $49/user/mo (Grow, annual) | $24.99/user/mo (Advanced, annual) |
| Free plan | No — 14-day free trial on Grow (no credit card) | Yes — Personal plan for 1-2 users, limited features |
| Cost for 10-user sales team (annual) | $490/mo (Grow plan) | $250/mo (Advanced) + cost of a CRM |
| Sales CRM features included | Yes: pipeline, deals, contacts, forecasting, email drip | No — project management only |
| Data migration | Free (3 business days) | Manual — no dedicated migration support |
| Onboarding training | From $750 (Standard) / $1,500 (Premium) | Self-serve; enterprise plans include a CSM |
| Minimum seat purchase | 1 seat | 10 seats on some paid plan configurations |
| Optional add-ons | Data Enrichment $19-69/mo; Email Validation $25/mo | AI Studio add-on tiers on paid plans |
The Real Cost for a Sales Team
If your team of 10 reps chooses Asana Advanced at $250/mo, they still need a CRM for deal tracking, contact management, email drip, and sales forecasting. Entry-level CRMs start at $25-50/user/mo. That makes the real total $500-750/mo for the pair, compared to $490/mo for Pipeline CRM on the Grow plan, which includes all of that natively.
Feature Comparison: Asana vs Pipeline CRM
The most important thing to understand: Asana is a project management platform. Pipeline CRM is a sales CRM. The table below compares them across sales-critical features alongside the areas where both tools overlap.
| Feature | Pipeline CRM (Grow, $49/user/mo) | Asana (Advanced, $24.99/user/mo) |
|---|---|---|
| Sales pipeline (deal stages) | ✓ Up to 5 pipelines (Grow) | ✗ Not available |
| Deal tracking & forecasting | ✓ All plans | ✗ Not available |
| Contact & lead management | ✓ All plans | ✗ Not available |
| Email drip campaigns | ✓ All plans | ✗ Not available |
| Sales revenue reporting | ✓ All plans (advanced in Grow) | ✗ Not available |
| Task management | ✓ Included | ✓ Core feature (market-leading) |
| Team collaboration | ✓ Comments, mentions, @-tags | ✓ Core feature, multi-view |
| Project views (board, list, timeline) | ✓ Kanban pipeline view | ✓ Board, list, timeline, calendar, Gantt |
| Automations / workflow rules | ✓ 20 rules (Grow) | ✓ 25,000 automations/mo (Advanced) |
| Native integrations | ✓ 40+ (email, calendar, QuickBooks, Zapier) | ✓ 200+ (Slack, Google Workspace, Zapier, Salesforce) |
| Email tracking (opens, clicks) | ✓ Included from $25/user | ✗ Not available |
| Commission tracking | ✓ Included (Grow) | ✗ Not available |
| Mobile app (iOS + Android) | ✓ Yes | ✓ Yes |
| Customer support | ✓ US-based live chat, all plans | Email / help center; live support on Enterprise |
| Free data migration | ✓ Yes (3 business days) | Manual; no dedicated migration service |
| Unlimited file storage | ✓ All plans | Storage limits vary by plan |
| API access | ✓ All plans | ✓ All plans |
| G2 Quality of Support score | 9.2/10 | 8.5/10 |
| G2 Ease of Setup score | 9.0/10 | 8.7/10 |
The comparison above highlights a fundamental difference: Pipeline CRM covers the entire sales workflow natively. Asana covers project coordination natively. There is very little overlap in the categories that matter for a sales team: pipeline management, deal tracking, contact records, email drip, and revenue forecasting. These features simply do not exist in Asana at any price tier.
Real-World Scenarios: Who Wins?
Scenario 1: 8-Person Sales Team Evaluating Their First CRM
The situation: A construction services firm has been tracking leads in spreadsheets and Asana tasks. The sales manager wants to move to a real CRM to get pipeline visibility, track deals, and send follow-up email sequences automatically.
With Pipeline CRM (Develop plan): $33/user/mo = $264/mo for 8 users. Includes unlimited email tracking, 2 sales pipelines, workflow automation, and US-based live chat support. Free data migration from spreadsheets within 3 business days. Revenue reporting from day one.
With Asana (Advanced): $24.99/user/mo = $200/mo for 8 users. Excellent for task coordination, but no deal stages, no email drip, no contact records, no revenue forecasting. The team would still need a separate CRM. Total real cost: $200 + $200-400/mo for a CRM = $400-600/mo.
Verdict: Pipeline CRM is the clear choice. Asana doesn’t replace a CRM for a sales team. At similar total cost, Pipeline CRM provides the complete sales stack in one tool.
Scenario 2: Marketing + Sales Team Needing Both Project and Deal Tracking
The situation: A 20-person company has a marketing team that runs campaigns and a sales team that manages deals. They want one tool for both, or are evaluating whether to split.
With Pipeline CRM (Grow): $49/user/mo = $980/mo for 20 users. Covers the sales team completely. Marketing team can use it for contact records and email campaigns, but it isn’t a full project management tool for running design sprints or content calendars.
With Asana (Advanced) + Pipeline CRM (Develop): $24.99 + $33/user/mo (blended) = split-tool approach. Marketing uses Asana for campaign projects; sales uses Pipeline CRM for deals. Both tools have Zapier integrations to sync data where needed.
Verdict: For this hybrid team, the best answer may be both tools playing to their strengths. Pipeline CRM handles sales. Asana handles project work. Many Pipeline CRM customers already use Asana alongside it: the tools complement each other rather than compete.
Scenario 3: Construction Contractor Tracking Project-Based Sales
The situation: A 12-person specialty contractor manages long sales cycles: bid-to-close can take 6-18 months, involves multiple contacts at each account, and requires tracking proposals, site visits, and follow-up calls.
With Pipeline CRM (Grow): $49/user/mo = $588/mo for 12 users. Built for exactly this workflow: multi-contact accounts, long-cycle deal stages, email tracking, task reminders, commission tracking, and map views for field reps. US-based live chat support when issues arise on the jobsite. Built-in construction CRM workflows.
With Asana: Can manage project delivery phases well, but has no bid pipeline, no contact records for multiple stakeholders per account, no email drip for follow-up sequences, and no win/loss reporting. The contractor would still need a CRM for the sales phase.
Verdict: Pipeline CRM is purpose-built for construction sales cycles. Asana is purpose-built for project delivery. A contractor can use Asana for delivery management after a deal closes, and Pipeline CRM to close the deal in the first place.
Scenario 4: Switching From Asana-Based Selling to a Real CRM
The situation: A team has been tracking deals in Asana tasks for a year. The approach works, but the sales manager can’t get pipeline reports, the team has no automated follow-up, and deals fall through the cracks when reps are busy.
Migration to Pipeline CRM: Pipeline CRM offers free data migration within 3 business days. A specialist moves contacts and deal data out of existing spreadsheets or CRM exports. Onboarding training is available from $750 to get the team up to speed. Most teams are running their pipeline within a week of signing up.
Verdict: If your team has outgrown Asana as a sales tool, migrating to Pipeline CRM is faster and cheaper than it sounds. The question isn’t whether to switch: it’s whether to switch now or after losing more deals to the friction of the wrong tool.
What Real Users Say
Pipeline CRM Reviews
“Pipeline is so easy and intuitive to use. I have used Salesforce, Microsoft CRM, Zoho and HubSpot, and Pipeline is by far the easiest!”
— Mid-Market User. Source: G2
“Simple to use, easy and it helps you increase your revenue. My sales team performance has gone up 50% from the day we started using Pipeline.”
— Co-Founder. Source: G2
“The BEST thing is that it’s staffed by real people who will call you back! Pipeline Deals is the most user-friendly with the most flexibility in its price range.”
— Senior Consultant. Source: G2
Asana Reviews
“We love the structure that Asana uses for managing multiple internal projects and client projects. It is super simple to get started with and onboarding new team members is easy.”
— Head of Operations, Small-Business. Source: G2
“Asana allows teams to break down projects into manageable tasks with deadlines, assignees, and clear priorities. This makes it easy to stay organized and ensure nothing falls through the cracks.”
— Project Manager, Small-Business. Source: G2
“The biggest problem is that it is literally impossible to get help, either using the online help facility or by chatting with someone. If you try to chat with someone to get help, it says no one is available and redirects you to the help pages.”
— G2 reviewer, Small-Business, 0★. Source: G2
On G2, Pipeline CRM scores 9.2/10 for Quality of Support vs Asana’s 8.5/10. That 0.7-point gap reflects a structural difference: Pipeline CRM offers US-based live chat support on every plan; Asana’s standard plans rely on self-serve help articles and email. For a sales team where a support issue can mean a lost deal, the difference is material. Pipeline CRM’s Ease of Setup score is 9.0 vs Asana’s 8.7, reflecting free data migration and hands-on onboarding that Asana’s self-serve model doesn’t match.
Frequently Asked Questions
Find the answer to your question here. If you don’t see it, please feel free to contact us.
Is Asana a CRM?
No. Asana is a project management and work coordination platform. It does not include sales pipeline management, deal tracking, contact and lead records, email drip campaigns, sales forecasting, or revenue reporting. These are the core features of a CRM. Teams that use Asana for sales are using a workaround: tracking deals in tasks and managing contacts in task descriptions. This works at a very small scale, but breaks down as soon as the team needs pipeline reporting, automated follow-up, or multi-contact account management. If your team needs a CRM, Pipeline CRM is built specifically for that job.
How much does Asana cost compared to Pipeline CRM?
Asana Starter is $10.99/user/mo (annual) and Advanced is $24.99/user/mo. Pipeline CRM starts at $25/user/mo (Start) with the most popular plan at $49/user/mo (Grow, annual). For a 10-user sales team on annual billing: Asana Advanced costs $250/mo but includes no CRM functionality. Pipeline CRM Grow costs $490/mo and includes the full sales stack: pipeline, deals, contacts, email drip, forecasting, and live support. If you add the cost of a CRM on top of Asana, the total is typically $400-700/mo, making Pipeline CRM the more cost-effective choice for a sales team. Verify current pricing at pipelinecrm.com/pricing.
Can I use Asana and Pipeline CRM together?
Yes, and many teams do. Asana excels at managing project delivery, marketing campaigns, and cross-team coordination. Pipeline CRM excels at managing the sales process: contacts, deals, email drip, and revenue reporting. Both tools connect via Zapier integrations. A common pattern: Pipeline CRM manages the sales pipeline from first contact to close; Asana manages project delivery after the deal is won. This way each tool does what it was designed to do, rather than one tool being forced to cover both jobs.
Can I migrate from Asana to Pipeline CRM?
Yes. Pipeline CRM offers free data migration within 3 business days. A migration specialist moves your contact and deal data from spreadsheets, CSV exports, or other CRM systems. Asana tasks can be exported to CSV; a Pipeline CRM specialist will help map them to the correct deal and contact fields. Onboarding training is available from $750 (Standard) or $1,500 (Premium) to get your team up to speed quickly. Most teams are running their first pipeline within a week of signing up. Start your free 14-day trial at app.pipelinecrm.com/signup.
Which tool has better customer support: Asana or Pipeline CRM?
Pipeline CRM offers US-based live chat support on every plan, with a 9.2/10 Quality of Support score on G2 (based on 933 reviews). Asana scores 8.5/10 on G2 for support. On standard Asana plans, support is primarily self-serve: help articles, community forums, and email. Live chat and dedicated success managers are reserved for Enterprise tiers. Multiple Asana G2 reviews at 0-1 stars cite inability to reach a live support person as their primary frustration. For a sales team where a technical issue can impact a live deal, Pipeline CRM’s all-plans live chat is a meaningful advantage.
Which is better for construction companies: Asana or Pipeline CRM?
Pipeline CRM is purpose-built for construction sales. Key features that matter for construction: multi-contact account management (track GCs, owners, architects, and subcontractors on one deal), long-cycle deal stages (bid, proposal, awarded, in-progress, complete), email drip for long follow-up sequences, map views for field reps tracking accounts by territory, and commission tracking. Asana is better suited for managing construction project delivery after the deal is won: scheduling subcontractors, tracking milestones, and coordinating materials. Many construction companies use both: Pipeline CRM to close the deal, Asana to deliver the project. See our construction CRM page for more detail.
Which tool is easier to set up for a sales team?
Pipeline CRM scores 9.0/10 for Ease of Setup on G2 vs Asana’s 8.7/10. For a sales team specifically, Pipeline CRM is faster to configure because it comes pre-built with sales concepts: pipeline stages, deal records, contact fields, and email templates are ready to use immediately. Free data migration from spreadsheets takes 3 business days. Asana requires more configuration to adapt its project-task framework to sales workflows, and the result is still a workaround rather than a native sales tool. For non-sales project management, Asana’s templates and onboarding are excellent. For sales, Pipeline CRM is ready faster.
Does Pipeline CRM have a free plan?
Pipeline CRM does not have a permanent free plan, but it offers a 14-day free trial on the Grow plan (the full-featured plan at $49/user/mo) with no credit card required and unlimited seats during the trial. This gives your team full access to pipeline management, email drip, automation, reporting, and US-based live chat support to evaluate the product before committing. Asana offers a free Personal plan for 1-2 users with limited features. If you need more than 2 users or sales-specific features, a paid Asana plan is required.