Gain an in-depth understanding of your customers by tracking and recording conversations. The CallRail integration with Pipeline captures essential data analytics about which ads, pages, and keywords are driving your inbound phone calls.
Measure phone call conversions from your search, digital, and even offline marketing campaigns – including PPC keywords. You can configure a new call tracking number in less than a minute.
Create one tracking phone number per marketing campaign, and use CallRail’s dynamic number insertion to easily display a campaign-specific tracking number to each visitor on your website. With real-time reporting, be notified instantly when you receive a call, and see which campaigns deliver the highest ROI.
Get detailed analytics on calls from SEM campaigns. Reveal which campaigns, websites, and search keywords are driving phone call conversions. With visitor timelines, view your customer’s journey through your website. Call conversion data feeds directly into Google Analytics and optimizes your Google Ads campaigns so you can calculate conversions.
CallRail features include: dynamic number insertion, Google analytics and ads integration, multi-touch cost per lead, form tracking, text messaging, visitor timelines, call flow builders, API documentation, email notifications, call recording, outbound calling, multi-channel attribution, summary emails, and more.