Pipeline CRM

Formstack

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Formstack integration

Formstack integration with Pipeline CRM

Send what people submit through your Formstack forms straight into Pipeline CRM. New lead and contact data arrives in the CRM without anyone doing manual data entry from a notification email.

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At a Glance

Formstack is an online form and survey builder that connects to Pipeline CRM through an integration Formstack builds and documents. Collected form data is sent to mapped fields in Pipeline CRM, so lead and contact records are created and updated from submissions rather than typed in by hand. Mapping is configured on the Formstack side.

What the connection does

Manage leads automatically

With the Formstack Forms integration for Pipeline CRM, new lead information is usable as soon as it arrives rather than after somebody has retyped it.

Auto form sync to Pipeline CRM

Collected form data is sent automatically to mapped fields in Pipeline CRM, so a submission lands where the record expects it.

Contact management

Contact records are kept updated from submissions, and new ones are created when the person is not already in the CRM.

Lead capture forms

Formstack’s forms and surveys are the capture surface, so the questions you ask on the form are the data that reaches the CRM.

Setting up the Formstack integration

Formstack publishes and maintains the setup documentation for this connection, and the field mapping is configured in Formstack. Their integration page is the current setup path.

Formstack’s Pipeline CRM integration page