Clearbit CRM integration for Pipeline CRM
Connect Clearbit and Pipeline CRM enriches your person and company records, and can bring in new leads as well, which is unusual among data providers. One thing to know before you plan anything: since HubSpot acquired Clearbit, new standalone Clearbit accounts can no longer be created. If you already subscribe, this works today.
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At a Glance
Pipeline CRM integrates with Clearbit through a built-in integration installed from the App Store and authenticated with your Clearbit Secret API Key. It enriches person and company records into fields you map, and its Lead Generation setting can bring new leads into the account. Since HubSpot’s acquisition, standalone Clearbit is closed to new customers, so it serves existing subscribers.
Thin records, and no way to find more
Two separate problems usually arrive together: what you hold is incomplete, and there is not enough of it.
Research instead of selling
Filling in titles, company sizes and direct lines by hand is minutes per record, and it is the work that gets skipped when the week is busy.
You cannot prioritise a list you cannot read
Without industry, headcount or role, a list is just names. Nothing tells you which twenty to call first.
Enrichment does not fill an empty pipeline
Improving records you already have does nothing when the problem is that there are not enough of them, which is the gap Lead Generation covers.
Three steps, plus one decision
You need admin permissions in Pipeline CRM and an active Clearbit account with access to its Secret API Key. Create any custom fields you want populated before you start mapping.
Install and paste the Secret API Key
Go to Settings, then Other, then App Store, find Clearbit and click Install, then open the Clearbit Service tab. Copy the Secret API Key from your Clearbit admin into the Token field, run Test Connection and save.
Choose what it may enrich, and whether it may overwrite
Pick person fields, company fields or both. Leave Override Existing Data off unless you specifically want Clearbit values to replace what you already hold, because that replacement is not reversible.
Decide about Lead Generation, then map fields
Lead Generation brings new leads into the account. If you enable it, set a lead source so those records are identifiable later, and restrict which groups or contacts can use it. Then map Clearbit fields on the Person and Company tabs and toggle the integration on. Full setup guide in the help centre.
Existing Clearbit subscribers
The honest audience for this page, given new standalone accounts are no longer available.
You already pay for Clearbit
Your API key still works, so this is a way to get value from a subscription you are holding anyway.
You want leads, not just better records
Lead Generation is what separates this from the other enrichment integrations, and it is the reason some teams keep the subscription.
You need a controlled rollout
Lead Generation can be limited to specific groups or contacts, so you can give it to one team before opening it up.
In the Clearbit integration
Everything below is part of the integration, installed from the App Store.
Person enrichment
Fills missing details on people records from Clearbit’s data.
Company enrichment
Fills missing company information such as industry, size and website.
Lead Generation
Brings new leads into the account rather than only improving records you already hold. Unique to Clearbit among our enrichment integrations.
A lead source you set
Stamp generated leads with a source so they stay identifiable in reporting later.
Access control on Lead Generation
Restrict which groups or contacts can use it, so a rollout can start with one team.
Field-level mapping
Some fields are mapped by default. Create custom fields and map them to capture anything beyond that.
Optional override
Off by default. Enable it only where you want Clearbit values to replace what you already hold.
Test Connection before going live
Confirm the Secret API Key works from inside the integration before enabling it.
HubSpot is sunsetting the standalone Clearbit API
Clearbit was acquired by HubSpot, and its enrichment now sits inside HubSpot Breeze Intelligence. The practical position as at August 2026: new standalone Clearbit accounts can no longer be created, and HubSpot points new customers at Breeze Intelligence instead. Existing subscribers keep API access on their current accounts, so if you already have a key, this integration works. Some pieces have already gone. Clearbit Connect shut down in December 2024, the free platform ended in April 2025, and the free Logo API sunset in December 2025. The standalone enrichment API is on the same path, so it is reasonable to expect it to end eventually rather than to plan years around it. If you are choosing an enrichment provider now rather than using one you already pay for, start elsewhere. ZoomInfo, FullContact and UpLead all connect to Pipeline CRM the same way and are all available to new customers. None of them has Clearbit’s Lead Generation, so if finding new leads was the point, that half is worth a separate conversation: Pipeline Connect can build against most things with an API, including data providers we do not ship an integration for. This note is dated on purpose. If you are reading it well after August 2026, check the current state with HubSpot rather than trusting it.
Clearbit integration questions
What people ask about Clearbit and Pipeline CRM.
Does Pipeline CRM integrate with Clearbit?
Yes. It is a built-in integration installed from the Pipeline CRM App Store under Settings, then Other, and authenticated with your Clearbit Secret API Key.
It enriches person and company records into fields you map, and it can also bring in new leads through its Lead Generation setting, which the other enrichment integrations do not do.
Can I still get a Clearbit account?
Not a standalone one. Since HubSpot acquired Clearbit, new standalone accounts cannot be created, and HubSpot directs new customers to HubSpot Breeze Intelligence instead. That is the position as at August 2026.
If you already subscribe, your API key continues to work and this integration works with it. If you are choosing a provider now, look at ZoomInfo, FullContact or UpLead, all of which are available and connect to Pipeline CRM the same way.
Is the Clearbit API being shut down?
It is on a sunset path rather than switched off. Parts have already gone: Clearbit Connect closed in December 2024, the free platform ended in April 2025, and the free Logo API sunset in December 2025.
The standalone enrichment API still functions for existing subscribers. Given the direction, it is sensible to treat it as something that will end rather than something to build years of process around, and to check the current state with HubSpot rather than relying on a note dated August 2026.
What is Lead Generation, and how is it different from enrichment?
Enrichment improves records you already hold. Lead Generation brings new ones into the account, which is a different job and the reason some teams keep Clearbit.
When you enable it, set a lead source so the generated records stay identifiable in reporting, and use the group or contact restrictions to control who can use it before you open it to everyone.
Will it overwrite data my team entered?
Only if you enable Override Existing Data, which is off by default. With it off, enrichment fills empty fields and leaves your values alone.
With it on, Clearbit values replace what is already in the mapped field, and that is not reversible. If you want to compare before committing, map Clearbit data into new custom fields first and look at it there.
What should we use instead if we cannot get Clearbit?
For enrichment, ZoomInfo, FullContact and UpLead all connect to Pipeline CRM through the same App Store pattern, and all three are available to new customers. Pipeline CRM also has its own built-in data enrichment, which needs no third-party subscription.
None of those replaces Lead Generation, though. If bringing in new leads was the point, that is worth treating as a separate requirement, and Pipeline Connect can build against most providers with an API even where we do not ship an integration.