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Before Pipeline CRM, StockPKG was managing deals and customers through their website platform. “It was nowhere near what we needed it to be, and it wasn’t doing anything for our Global Plastic Supply customers,” says Digital Media Manager Blake Stoudt. “We had a need to balance two businesses with two separate business models in one system.”
“We knew we needed a CRM, but we found an insanely high cost associated with that. We weren’t ready to spend six digits a year.” When they began researching options, Pipeline CRM’ affordable price point peaked their interest. Once they saw the features – especially custom fields – and experienced the exceptional level of customer service, the decision was made.
StockPKG has seen rapid growth in new customers attracted by their low prices, but they know repeat orders are critical to their long-term success. The challenge is that customers re-order on widely varying schedules – weekly, monthly, quarterly, etc. With Pipeline CRM, StockPKG has been able to institute a simple, scalable process to overcome this challenge and maximize reorders.
Every new customer now receives a phone call shortly after their initial order to thank them for their business and find out how often they order supplies. Their preference is logged in Pipeline CRM, and reminder calls are scheduled as Tasks. Reps then receive notifications to make sure those reminder calls happen on time.
“We’ve seen a 10% growth in recurring customers in the last six months, so we know we’re doing something right,” says Stoudt.