Yes, sales and marketing teams can truly love each other! Well, it takes some groundwork. The secret is a successful alignment of a sales and marketing process. With that in place, a great working relationship could be just
around the corner.
Getting to Marketing Sales Alignment
The reality is that marketing-sales alignment is a challenge for most businesses that are still feeling their way through the prospect journey and the entire buying process. The right software and ideal integrations can help make this pain
point go away.
Software that Aligns
Sales teams work effectively with a CRM while growing marketing teams work well with marketing automation software. If you integrate a sales CRM you love, like Pipeline CRM, with integrated marketing automation software and you’ll be getting closer to marketing and sales alignment.
That’s where ActiveDEMAND comes in for Pipeline CRM users. ActiveDEMAND is an easy-to-use, cloud-based, integrated marketing platform that enables marketing teams to reach their goals. The platform features streamlined campaign management, campaign recipes, and attribution reporting.
ActiveDEMAND offers native integration with Pipeline CRM. Using both platforms together is the formula for supercharging your sales and marketing process and getting closer to that great relationship between your sales and marketing teams.
Here are three things SMBs can do with Pipeline CRM and ActiveDEMAND:
Automate deal stage progression
Configure ideal workflows
Make the connection
More on the Buyer Journey
The buyer’s journey touches both your marketing and sales teams. Real-time integration between a Pipeline CRM and a marketing automation platform like ActiveDEMAND can be a true gamechanger for small and midsize business.
Marketing and sales can work closely together and provide the prospect with he/she needs in the buyer journey.
There are so many options for your sales and marketing team to check out. However, the struggle to have them “talk” to each other and communicate properly can be a headache. Instead of solving a pain point, you might be creating one.
Few systems can boast a similar seamless integration that exists between ActiveDEMAND’s marketing automation platform and Pipeline CRM.
How to Install Pipeline CRM’s ActiveDEMAND Integration Right Now
If you’re not already a Pipeline CRM user, you can be! Simply sign up for a 14-day free trial today. If you’d like a personalized walkthrough of Pipeline CRM first, schedule a Demo instead.
If you are already using Pipeline CRM, you can check out our ActiveDEMAND integration right here from our website’s ActiveDEMAND integrations page.