Category: Marketing

Sales outreach: Best practices you should avoid, bad habits to embrace

Photo by Arlington Research on Unsplash

What do most people think of salespeople? It’s not good. A recent survey from HubSpot Research, “found only 3% of people consider salespeople to be trustworthy.” Gallup’s annual rating of the honesty and ethics of various professions consistently ranks salespeople at the bottom — below members of Congress. It gets worse. Tom McMakin, author of… Continue reading Sales outreach: Best practices you should avoid, bad habits to embrace

Sales enablement 202: How to 2x your revenue per customer

The majority of salespeople, 75 percent, suck at selling. According to Dennis Connelly, vice president of business development at Kurlan, “For lack of a better word, they suck.” This isn’t just speculation either; there’s a mountain of data to back this up. What kind of data? The Objective Management Group has evaluated more than 2,204,760+… Continue reading Sales enablement 202: How to 2x your revenue per customer

Sales enablement 101: How to close more deals

Sales enablement gives your organization the people, process, training, and tools you need to create rainmakers on demand.

How to Choose the Right CRM

The majority of customers expect personalization. Are you delivering? According to Twilio’s State of Personalization report, 85 percent of the businesses surveyed believe they’re offering personalized experiences to their customers.  Of course, they believe that; why wouldn’t they? How do customers feel about that?  Only 60 percent of customers agree that this is the case.… Continue reading How to Choose the Right CRM

Marketing Sales Alignment with ActiveDEMAND

What is CRM?

Teamwork. Two young business woman sitting at table in coffee shop, look at chart on laptop screen and develop business plan. Business meeting in restaurant. On table tablet PC,cup of coffee,notebook.

Rainier Custom Homes shortened their sales cycle by 53%. It took 130 days (4.2 months), on average, for them to close a single deal. That all changed when they implemented CRM in their business. In a few short months, their average time-to-close decreased to 62 days. This had a huge positive impact on cash flow.… Continue reading What is CRM?

Grow Your Consulting Business Pipeline

You’ve started offering services in your field of expertise but now it’s time to build your consulting business pipeline. Your Consulting Business Pipeline Do you have a well-developed network? Are you self-directed? Do you have an impressive portfolio filled with client success stories? If you answered yes to all of those questions that’s exactly why… Continue reading Grow Your Consulting Business Pipeline

How to Build a Construction Marketing Plan

You know what it takes to build but now it’s the time to build something else — a construction marketing plan to help your business grow. Improve Sales: Construction Marketing Plan One of the most important to-dos in setting up your construction business for success is creating a great marketing plan. At the end of… Continue reading How to Build a Construction Marketing Plan

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