Category: Marketing

Is CRM really necessary for businesses today?

It’s supposed to be a game changer. Apparently, the right CRM system will take your business from zero to hero. If that’s true, why do as many as 70% of CRM projects fail? Are we missing something? How can a CRM system be necessary for your business if most people using it fail? It actually… Continue reading Is CRM really necessary for businesses today?

Why your startup may fail without CRM

Are CRM tools absolutely essential for startups today? It seems like the answer is supposed to be yes (especially since we sell CRM software). But what if it’s not? What if it’s possible to build a thriving business without relying on a CRM system? Let’s take a look at an unexpected source for the answer.… Continue reading Why your startup may fail without CRM

Which type of CRM is best for your startup or small business?

The failure rate is 90%. An article on CIO.com estimates that the failure rate for CRM projects ranges from 18-69%. Are failure rates for CRM projects really this bad? It’s worse. According to Scott Edinger, in his post for HBR, the failure rate was actually closer to 90%. “The numbers ranged from 18% to 69%. Those failures… Continue reading Which type of CRM is best for your startup or small business?

4 Goals Your LinkedIn Profile Should Achieve

How hard should your LinkedIn profile work for you? Your LinkedIn profile can be a career maker and reputation booster in the right hands. If it’s used well, your LinkedIn profile can provide you with a steady stream of ongoing opportunities, regardless of your role in your organization. I’ll show you how to do this.… Continue reading 4 Goals Your LinkedIn Profile Should Achieve

4 Signs you have the wrong CRM platform

The failure rate is 90%. “When I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%.” Scott Edinger wrote about failure rates in his article for HBR. In his article, Edinger says most CRM platforms fail to deliver sales, revenue, or growth. That’s a problem.… Continue reading 4 Signs you have the wrong CRM platform

Sales outreach: Best practices you should avoid, bad habits to embrace

Photo by Arlington Research on Unsplash

What do most people think of salespeople? It’s not good. A recent survey from HubSpot Research, “found only 3% of people consider salespeople to be trustworthy.” Gallup’s annual rating of the honesty and ethics of various professions consistently ranks salespeople at the bottom — below members of Congress. It gets worse. Tom McMakin, author of… Continue reading Sales outreach: Best practices you should avoid, bad habits to embrace

Sales enablement 202: How to 2x your revenue per customer

The majority of salespeople, 75 percent, suck at selling. According to Dennis Connelly, vice president of business development at Kurlan, “For lack of a better word, they suck.” This isn’t just speculation either; there’s a mountain of data to back this up. What kind of data? The Objective Management Group has evaluated more than 2,204,760+… Continue reading Sales enablement 202: How to 2x your revenue per customer

Sales enablement 101: How to close more deals

Sales enablement gives your organization the people, process, training, and tools you need to create rainmakers on demand.

How to Choose the Right CRM

The majority of customers expect personalization. Are you delivering? According to Twilio’s State of Personalization report, 85 percent of the businesses surveyed believe they’re offering personalized experiences to their customers.  Of course, they believe that; why wouldn’t they? How do customers feel about that?  Only 60 percent of customers agree that this is the case.… Continue reading How to Choose the Right CRM

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